Explora I.

Commissioned to curate a visual library for EXPLORA, a luxury yacht with 400 rooms. Focused on adding a human touch to its stunning visuals, capturing its essence and experience.

Bank of Al Etihad.

Directed and photographed a TV campaign for Bank of Al Etihad, highlighting three Jordanian entrepreneurs. Collaborated with UK-based Design Studio, capturing their stories across the country.

James hardie

James Hardie commissioned research on Australian lifestyle and home design to reposition its brand beyond B2B. I directed the TVC and shot the stills, featuring Neale Whitaker to elevate its architectural appeal for consumers.

Soba with Satoru

HERMÉS, Don Porcella

A collaboration with Hermès capturing artist Don Porcella in his Brooklyn studio. Known for his whimsical pipe cleaner sculptures, Porcella’s work explores the absurdities of contemporary culture. The series offers an intimate look into his creative process and studio environment.

Cox "Better Connected" TVC

The “Better Connected” campaign for Cox Communications, directed by Paul Barbera, showcases the brand’s commitment to enhancing connectivity in everyday life. Through authentic storytelling and compelling visuals, the campaign highlights how Cox’s services bring people closer together, emphasizing the importance of reliable connections in modern society.

FORMA ROSA

A design studio based in Brooklyn, co-founded by Maria Teresa Castillo and Santiago Brown. Inspired by technology, art and natural phenomena, Forma Rosa Studio creates limited edition functional pieces that seek to bring us closer to our natural roots.

VW Tiguan

There's a car for people who have more to worry about than cars.

Broached Commissions: Broached Recall

Bugaboo, Tokyo

D

esigner Huy Bui Home in Kingston, NY

Alexander Yuliah x WTC

Devin Wilde x WTC

Huy Bui at A.D.O x WTC

Benedikt Josef x WTC

John Gould x Broached Commissions

Devendra Banhart & Ana Kra

Barbera Design, Process

Paul Barbera

Paul Barbera

Hilton x T Brand x NY Times